Match your marketing plan to your business goals
Norwich Workshop
We get it… running a business is hard. You don’t have the time to manage ten different service providers for your website, SEO, social media, marketing, the list goes on! Well, you don't need to. Our discovery workshop gives you absolute clarity on all of it.
Mapping Circles
Framework
We take you through three clear stages of business growth strategy, of which we can determine marketing actions against.
Business
Model
Resource vs Return
Business
Model
Resource vs Return
Business
Model
Resource vs Return
What do we cover in the workshop?
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01
We start with a current business model analysis, setting out income against time to create a snapshot of performance and a baseline for growth.
02
We listen to how your audience sees you and what they need from you. From there, we define a brand voice that feels authentic to your business and builds trust with the people you most want to reach.
03
From there, we shape the transition strategy, a structured plan developed through phased planning workshops that sets out milestones, marketing shifts and operational steps to support scalable growth.
04
Finally, we define the desired business future; the profitable end point where your future state business plan and marketing strategy align,the profitable end point where your future state business plan and marketing strategy align, your ideal customer strategy is clear and long-term growth feels achievable.
What will you learn?
Business Mapping
A three circle model that shows how your business performs today, how to manage the transition of keeping profitable work and letting go of the rest, and the mapped destination where scalability and profitability meet.
Customer Personas
Profiles of your ideal customers, clarity on what they value, and insight into how to position yourself in the market. These personas give you practical tools to shape campaigns, refine messaging and build a marketing strategy that connects.
Business Mapping
Core themes and content directions linked to your commercial goals so your social media activity is focused, consistent and aligned with your brand.
Business Mapping
A structured plan covering website sitemaps, SEO recommendations, social media activity, partnership opportunities and advice on which events to attend. This marketing strategy output is designed to save you time and show you where to invest effort for the greatest return.
Business Mapping
It works in practice. A recent client used their Discovery Workshop document to create a 40 day content plan that gave them a clear direction, consistent messaging and confidence in their marketing.
Business Mapping
Ultimately, the workshop is for key stakeholders and decision-makers to scrutinise their future marketing. We’re there to challenge key decisions, bounce ideas off, and bring a level of critical thinking from outside your business.
What you'll take away
Our discovery workshops do not stop when the session ends. After we have explored your business mapping, brand and marketing priorities, we put everything together into a clear PDF document. It is created after the series of insights we build with you and refined into a structured plan you can use straight away.
Profiles of your ideal customers and clarity on what they value.
Insight into how to position yourself in the market.
Our Impact
"Temple Brown put the focus on us, our goals and developed our marketing activity inline with our business plan"
"Other agencies had never taken the time to get to know us and our business; we therefore ended up cycling through marketing companies who made empty promises"
